Ron Santa Teresa is an idependent family-owned company from Venezuela built on over 200 year of tradition. Durign the full 2021 I worked on art direction and curation for Santa Teresa rum social media account.

SERVICES
Art direction
Social Media Content & Curation
Set Design
Client: Santa Teresa 1796
Commissioned by: Rosàs Agency
Year: 2021







We created our own way to present cocktail recipes: a panoramic shot that will show the method and the ingredients step by step, so that the user can travel through the recipe by the use of an Instagram carousel.






























In order to show the Santa Teresa values we shoted differents moments of Santa Teresa lifestyle, based on premmiumnes, gender inclusive and the rugby community. Also, showing all the possibilities you can drink Santa Teresa 1796.


















To show how to make a cocktail with Santa Teresa 1796 we shooted these videos, with Geoff Robinson (the global brand ambassador of Santa Teresa 1796), focused on the process and the sounds around the process, creating ASMR cocktails videos. 







Art direction: Tamara González
Copy: Inés Masip
Photography: Velasco & Hu, Guillermo Tejedor
Video: Guillermo Tejedor
Video editing: Clara de Ramon




BY:TAMARA
Art direction &
graphic design
CONTACT
︎hola@bytamara.work
︎+34 687148213