Eng / Esp
ALMA is a digital editorial that looks into social reality from optimism and diversity. An opened window to the initiatives of ”la Caixa” and to the infinite social projects that surround us.
Agency: &Rosàs 
Year: 2017-2019
Client: Fundación ”la Caixa”








ALMA has been a project where I have enjoyed dealing with the art direction, thinking about visuals and collaborating with lots of creatives from all over the country. An interaction that has not only generated diversity in the stories that we tell, but also in a visual level.






Photographers: Laia Sabaté, Rita Puig-Serra, Mónica Figueras, Bárbara Lanzat, Laura C. Vela, Clara de Ramon, Rubén Plasencia, Víctor Bensusi, Aranu Rovira, Xavi García, Chus Antón, Anna Pla-Narbona, Román Yñan, Lydia Metral...







Illustrators: Malota, Lorena Ribera, Magoz, Paola Villanueva, Dalmaus, 72 kilos, María Medem, María Herreros, David de las Heras, Sonia Alins, David Octane, Genie Espinosa, Laura Liedo, Sergi Puyol, Cristina Daura, Carla Berrocal, Núria Just, La Perera...
















Creative Direction: Jorge Segarra
Editorial Direction: Marta Puigdemasa
Art Direction: Xavi Mauri, Tamara González
Project Manager: Salva Rey
Filmmakers: Octavio Roes, Guille A. Chaia, Javier O. San Martín
Content: Patri Di Filippo, Aldo Coste, Raúl M. Torres, Clara de Ramon




BY:TAMARA
Art direction &
graphic design

Mark